In 2023, a typical home sold after three weeks on the market. However, this can take a lot longer - especially if you don't spend time using effective real estate marketing techniques.
While there are many ways to market a property in the digital age, many homebuyers still find homes through open houses. To make an open house event effective, however, you'll need to plan it well.
In this guide, we'll tell you how to plan a memorable real estate open house in Philadelphia.
Get Started Early
When hosting an open house, start preparing as soon as you can. Give yourself ample time to declutter, depersonalize, and potentially stage the home.
Waiting around until the last minute will likely lead to the home not looking as good as it could have during the open house. It may fail to win over visitors as a result.
Carefully Set the Time
When choosing a day and time for your open house, carefully consider the behavior of your target demographic. Think carefully about whether a weekend afternoon or a weeknight is best.
For example, if targeting families, you may find that they have a lot going on during the weekend. They may be more available on weeknights instead.
Consider Staging Your Home
You may want to consider staging your home in order to highlight its best features and make it easier for potential buyers to imagine themselves living in it.
Staging the home both for photographs and for an open house can help increase appeal. Get some home staging advice or hire a professional staging company to ensure it's done right.
Provide Incentives
To make your open house a success, one of the best buyer engagement strategies is to offer incentives. Offering a few small freebies can go further than you might expect for attracting buyers to the property showing.
Having quality food and drinks available for visitors to indulge in can be well worth it as well. Consider providing snacks such as:
- Cheese
- Grapes
- Cookies
- Mini Quiches
- Fruit
In addition to these snacks, provide a beverage such as wine or coffee to have a greater chance of attracting visitors. If you're lucky, these guests could see the property as their ideal home.
Spread the Word
Few people will show up to your open house if you haven't done a good job of spreading the word. Take marketing seriously leading up to the event.
Adding signage around the property, posting on social media, and running ads in the local newspaper can be well worth the extra effort. Especially in a buyer's marketing, adding incentives can help ensure you have successful showings.
Successfully Planning Your Open House
If you want to make your open house a success, take a strategic approach. By starting preparations early, providing incentives to guests, and marketing effectively, you'll have a great open house that could help your home sell more quickly.
If you need help marketing your property and finding a buyer in Philadelphia, consider working with Property Management International Greater Philadelphia. With strong property management and real estate experience and a focus on client satisfaction, we can help you meet your goals.
Interested in learning more about our services? Get in touch with us today to learn more about how we can help meet your needs.
